Post by juthi52943 on Dec 28, 2023 0:26:41 GMT -8
According to a study by Factual , of marketers who responded to the survey saw higher response and engagement rates with locationbased ads. Geotargeting can be defined broadly or narrowly. For example, you can specify an entire city or state, or you can restrict your targeting to a small mile radius around the person's location. You can decide the right option based on your advertising goals. Should I use geotargeting.
Person searching for local businesses using Google Maps Image Job Function Email List by Pixabay From Pexels Not everyone needs to use geotargeting. This form of advertising is best for businesses that are location specific. If you have multiple stores, you can use geotargeting to make sure your ads appear in results for each particular area. Let's say you own a bakery in New York and want to make sure that people living in or visiting that city can find it in search results.
However, people could simply type "new york bakery" rather than "new york city bakery" into Google search, which could direct them to bakeries scattered across New York state rather than the city. You want your ad to be hyperspecific to New York City to attract these potential customers to your bakery. So you will use geotargeting to avoid appearing in results for New York State that are not close to your location and add New York.
Person searching for local businesses using Google Maps Image Job Function Email List by Pixabay From Pexels Not everyone needs to use geotargeting. This form of advertising is best for businesses that are location specific. If you have multiple stores, you can use geotargeting to make sure your ads appear in results for each particular area. Let's say you own a bakery in New York and want to make sure that people living in or visiting that city can find it in search results.
However, people could simply type "new york bakery" rather than "new york city bakery" into Google search, which could direct them to bakeries scattered across New York state rather than the city. You want your ad to be hyperspecific to New York City to attract these potential customers to your bakery. So you will use geotargeting to avoid appearing in results for New York State that are not close to your location and add New York.