Post by account_disabled on Jan 23, 2024 3:01:45 GMT -8
Sales speech tone I could have added this item as a highlighted passage when I mentioned copywriting. But the tone of the sales speech goes beyond the copy! In the previous Buyer Persona Builder experience, offers for MQLs were displayed more than once throughout the steps. Just to clarify the concept, an MQL is a lead that has been qualified by marketing initiatives and wants to communicate with a sales representative. Our Buyer Persona Builder is top of the funnel material . We can get them to the middle of the funnel, but even then, there's a good chance this person isn't ready to become an MQL yet. And if we try to pressure it, they might: become a fake MQL, wasting precious time of sales reps; or feel frustrated because they couldn't solve their problems.
With that in mind, we rewrote all the copy and adapted or eliminated any friction that could cause this kind of feeling of pressure. The tags To track engagement within your experiences, Ion Middle East Mobile Number List has tags. On each clickable action you can place a label with a specific name to understand how, where and when it happened. Tags in Ion also correspond to different stages in the Ion engagement funnel. You can configure the stages of the engagement funnel for the action that best suits you. The goal here is for you to easily visualize how the user's journey is going within your experience. We know that clickable actions can have any kind of purpose: like a "next" button or even a CTA.
But the old Buyer Persona Generator didn't have any actions. So, we couldn't measure or analyze what was happening there, detect bottlenecks, track distractors... nothing. Notice the graph that now provides data on user engagement across tags. The date range shown below is April to August 2021. As you can see, there are no segmented labels, the numbers are quite uneven and not expressive at all. The number of users who have downloaded the PDF file, that is, those who completed the experience, corresponds to only 4% of the total visitors. The number of users who decided to download the electronic ebook, falling into the trap of distraction instead of following the entire day, corresponds to 22% of the total visitors.